Guada Gomez

Multidisciplinary Artist and Visual Designer

Madrid, 1992

Member of ISTD through the ISTD Student Assesment 2025 (Pass)

Finalist Beca Blank Paper. 2016

MA in Visual Communication (Teesside University - Middlesbrough)

BA in Fine Arts (Universidad Complutense - Madrid)

"Child's Play" Group exhibition. Norman Rea Gallery. University of York. 2024

"Phytology" Solo exhibition. Refill. York. 2022

"HUERFANAS, COLONIZADAS y BASTARDAS: Prácticas artísticas en conflicto" Centro Cultural Isabel de Farnesio. Aranjuez. 2015

statement

My interest in colour is related to its meaning. I have been seeking the meaning of colour in cinematic pieces, art, photography, design... Within this I found myself inclined to philosophy, colour theory and psychology. I feel attracted to concepts like Jean Baudrillard's Desire Lines, the bauhaus use of colour described by Joseph Albers, Carl Jung and Freud´s psychological theories... Most of my artistic influences includes the colourful and playful screen prints of Andy Warhol, the designs of Carita Kent, the pop portraits of Julian Opie... Japanese printing artwork from Hiroshima and Hokusai would be included in this list, as well as, the paintings from the post impressionists. In terms of cinema, Kubrick has always been a huge source of inspiration: from the psychedelic scene in 2001 to the uncanny atmosphere of The Shining. Along my artistic and most recent career as self-taught graphic designer, I have developed projects using a varied selection of techniques: starting my devotion to art through photography and falling in love consequently with cinema, to rediscovering my casually forgotten affinity with design. Without not acknowledging the creation of projects related with urban art that I developed with my other colleagues of 92GO, an all female collective originated during our years at University. I am interested in developing my knowledge in colour theory and the way we interact in our lives with colour and how it can affect our emotions, perspectives and ways of understanding different concepts.

With my most recent projects, I want to learn more about creative coding and its uses in design while keeping in mind that design is vastly influenced by art. I also like to maintain an idea of playfulness and interactivity in my future projects.

projects

art

colourful Video Installation colourful Video Installation colourful Video Installation colourful Video Installation colourful Video Installation

Rhizomatic Colours

An interest into what colours can make us feel develop in the research of the resulting layers with different process and techniques. This video installation seeks to connect the audience with deeper senses and connections.

Video Installation

2024

video

Pink shape on a pavement floor

That's right up my alley

“This is right up your alley” means something you would particularly like, or know something about.

Since I moved to York, I have always been fascinated by back alleys. A place of encounter between neighbours, of rupture with the city, secret, magical, unexpected… And even more special about this alleys in York, it is that they have their own type of tiles; the called “Rosemary Setts” or “Slag Paviours”.

With this project I want to search more about this tiles as I think there is not enough information about them. I want to find out where they were made, what materials were used to create them and, the reason of their shape and design. I also want to explore the relationship with the community and where else can be found outside the city of York (Teeside and North East of England)

Digital

Print making

2018-on going.

Person crossing a road while creating a green line

Desire Lines

A “Desire Line” is a concept that represents the kind of paths that we perform when we walk from one point to another in the easiest and most logical way for us. Through this project, I used this concept to pinpoint a situation that is happening nowadays in our urban environments. Towns and cities are absorbed more and more by roads and traffic. This is making pedestrians to use a specific path imposed by this.

However, our instinct or way of thinking make us follow our own rules resulting into creating this invisible lines called “Desire Lines” (concept created by Jean Baudrillard). As a way of showing this concept in my project, I drew green lines with tape across roads where this desire lines were caused. The project was paired with a short video documenting the desire lines I witnessed in my daily live.

Video

Site-specific Intervention

2015

video

design

Website with blue background Website with blue background Website with blue background Website with blue background

Memory Space

Research project in which autoethnography and visual research were used to understand memory and non-places and how these concepts are connected with our societies.

The final outcome of this project consists on a website that would be access through a QR Code. Because of the intimate aspect that the website implies, this is only access by people close to me and that has participated in the project.

Website

2025

Yellow fanzine with graphic symbols Yellow fanzine with graphic symbols Yellow fanzine with graphic symbols Yellow fanzine with graphic symbols Yellow fanzine with graphic symbols Yellow fanzine with graphic symbols Yellow fanzine with graphic symbols

But this is dead paper

ISTD Student Assessment project in which I explored the possibilities of typographic design and layout around the 1800s short story “The Yellow Wallpaper” by Charlotte Perkins Gilman. As the text shows the mental struggles of a woman that has been imprisoned in her own house by her husband, the type becomes more chaotic and erratic and jumps out of the grid. Compounded in 6 publications (5 physical in the format of fanzines and 1 digital in the shape of a website)

Printed publications and website

2025

digital publication website

behance project link

Laptop showing a colourful website Laptop showing a colourful website Laptop showing a colourful website

2001 A Space Oddyssey website

Website adaptation of the book “2001 A Space Odyssey” by Arthur C Clarke. Colour and interaction transform the reader’s experience into a hypnotic search of meaning into the chaotic outcomes.

Website

In process

website

Fanzine with green cover Fanzine with green cover Fanzine with green cover Fanzine with green cover

Green Fanzine

This fanzine groups drawings made taking inspiration from the colour green. It is part of a series of sketchbooks I made in recent years that follow this same approach. I gathered the resulting drawings as a sort of inspirational catalogue for other creatives. As I used it for seeking inspiration before, I want anyone to get inspiration from it, in a kind of “reciprocative” way.

Fanzine. A5

In process

Folded map with green typeface Folded map with green typeface Folded map with green typeface Folded map with green typeface Folded map with green typeface Folded map with green typeface Folded map with green typeface

Drawing connections

Group research project created with a live client (National Trust) in which a brief was followed to create a serie of outcomes and experiences.

An audience of children between the ages of 9-11 was considered. Final outcome of a printed map using risography and other techniques.

Research Project with live client (Ormesby Hall - National Trust)

2025